Post by account_disabled on Mar 14, 2024 0:48:55 GMT -5
Effective Landing Page: we talk about it with one of the most authoritative on the subject When we talk about marketing campaigns on the web, we discuss which are the most effective tools to obtain appreciable results, especially when we talk about data and sales. One of these tools is certainly the landing page. We talk about it here with Luca Orlandini, who is also the author of the book " Effective Landing Page ", which also became the title of our article! I also want to thank Lucrezia Aria, the new collaborator of Pop Up Magazine, who helped me with the drafting of the questions for this interview, to whom my thanks go! Having made the right assumptions, here is the interview with Luca! Hi Luca, welcome to Pop Up Magazine.
First of all tell us about yourself, what is your job? Hi Francesco and thank you very Find Your Phone Number much for the opportunity! My job consists of identifying the unique elements of a company (or a professional) and communicating them on the web, in the most effective way to facilitate a sale or a contact request. We can say that, unlike consultants who deal with offering visibility, my job consists of converting users into customers: many companies think that it is enough to bring users to a site to generate turnover, and it is to this mistaken belief that the most budget waste. Many today carry out actions (developing websites but also writing content, publishing books or giving speeches) without a specific objective. My job is to identify goals and map out the most effective and efficient path to pursue them. Let's get right to it: tell us about landing pages.
What is it for and why is it today a fundamental tool for the activity of any brand that wants to sell online? The Landing Page is a page designed to best respond to a specific market demand (expressed or latent) by creating a relationship of trust and respect. Without an effective landing page, most of the investment is lost between users who bounce back to the site to continue researching our competitors, and others who view the offer but choose not to purchase immediately, and then never return. The landing page plays a fundamental role: it's like being at a gala dinner and knowing exactly what to say, at the right time. Of course we can increase the number of partners we go out to dinner with to increase the chances of finding the right person for us, but if we don't learn to behave in the correct way it will probably all turn out to be an incredible waste of time and money.
First of all tell us about yourself, what is your job? Hi Francesco and thank you very Find Your Phone Number much for the opportunity! My job consists of identifying the unique elements of a company (or a professional) and communicating them on the web, in the most effective way to facilitate a sale or a contact request. We can say that, unlike consultants who deal with offering visibility, my job consists of converting users into customers: many companies think that it is enough to bring users to a site to generate turnover, and it is to this mistaken belief that the most budget waste. Many today carry out actions (developing websites but also writing content, publishing books or giving speeches) without a specific objective. My job is to identify goals and map out the most effective and efficient path to pursue them. Let's get right to it: tell us about landing pages.
What is it for and why is it today a fundamental tool for the activity of any brand that wants to sell online? The Landing Page is a page designed to best respond to a specific market demand (expressed or latent) by creating a relationship of trust and respect. Without an effective landing page, most of the investment is lost between users who bounce back to the site to continue researching our competitors, and others who view the offer but choose not to purchase immediately, and then never return. The landing page plays a fundamental role: it's like being at a gala dinner and knowing exactly what to say, at the right time. Of course we can increase the number of partners we go out to dinner with to increase the chances of finding the right person for us, but if we don't learn to behave in the correct way it will probably all turn out to be an incredible waste of time and money.